This playbook assumes you have no watchlist, no signal queue, and a sales team that is already busy. The goal over thirty days is a working process, not a perfect one.

Week one: define what a signal means for you

Write down the three situations in which a company becomes a realistic buyer. Hiring for a specific role. Complaining about a named competitor. Announcing expansion into a market you serve. Anything vaguer than that will produce a feed nobody trusts.

Weeks two and three: run the queue daily

Set the watchlist, then review it every morning for fifteen minutes. Most of what appears will be irrelevant, and that is the point of the review. Each pass should tighten the terms so tomorrow is cleaner than today.

Reply to a small number of signals properly rather than a large number quickly. Reference the specific thing that was said. If you cannot write a first line that only makes sense for that one company, the signal was not strong enough.

Week four: measure and cut

Count replies by signal type, not in aggregate. Almost always one or two categories carry the result and the rest are noise. Cut the underperformers and give the winners more coverage.